This unit provides high-quality products matching international standards and further participate in global value chain. These include full-cream, toned and double-toned milk in 500ml and one-litre packs, 1kg curd and 450ml buttermilk. It later plans to diversify into yoghurts, ice cream and other dairy products.
The plant, whose current production capacity is about 50,000 litre per day (LPD), promises to double the same to about 1,00,000 LPD.
Rufil has developed a strong milk collection system and state-of-the-art processing plant; procuring fresh milk through the 100 per cent bulk milk cooler (BMC) model; purity testing with several quality checks at source of milk collection, during production and before dispatch to ensure safe and consistent product every day; hygienic milk processing by ensuring zero-hand-touch technology in handling milk by implementing fully automated processing at the factory.
It is expected to generate employment for about 150 directly and about 100 contractually, about 100 agencies, and a network of about 1,200 farmers and 1,500 retailers over the next three years.
Rajendra, the father of modern skill development in India, said, “India is the largest milk producer in the world, followed by the United States, China, Pakistan, Brazil, etc. It contributes about 20 per cent of the milk produced worldwide.”
“Although India is a major producer in the milk market, it lacks quality in processing of milk, unlike Switzerland, where technology is so sophisticated that they ensure zero-hand-touch in processing dairy products, which, in turn, also ensures less chances of contamination. With Rufil on board, we will ensure the quality of our dairy products match with Swiss standards,” he added.
Rufil was incorporated in December 2014 and became operational in September 2017. It works collaboratively with its 200 farmers spread across seven BMC collection centres. The unit brings in experts on feed nutrition for cattle, runs sessions on better farm management practices and makes farmers aware about the importance of clean and hygienic milk production for the benefit of end consumers.
With an investment of about Rs 40 crore in its modern dairy plant, Rufil has installed high-quality advanced machinery, which is imported from countries like Italy, Denmark and Germany.
Moreover, Rufil follows a strict policy on the hygiene of workers and has created special hygiene zones in the factory, which is in line with international manufacturing standards. The factory has been designed with support of Swiss experts with dairy, electrical and mechanical background and this has helped in creating a state-of-the-art facility in Jaipur. Each product is tested on over 25 quality parameters before it is dispatched to the market.
Abhishek Joshi, managing director, Rufil, said, “Our vision at Rufil is to build a brand that people can trust. In today’s times when adulteration has become omnipresent, we at Rufil are following stringent quality checks and research and development (R&D) to constantly improve our products and systems.”
“We, as a brand, want to do things with a difference, with a twist, and that is why we endorse and follow the Zara Hatke philosophy. We believe the Indian dairy industry has not quite focussed on products apart from the conventional milk, and basic dairy products,” he added.
“We aim to take this to the next level and create a mark in the value-added segment. We are environmentally very conscious in adopting processes and technologies such as zero liquid discharge, using renewable source of energy for boiler operation, minimising the consumption of water, and now investing in solar power energy also,” Abhishek said.
Rufil is expanding fast as today it has over 25 distributors in and outside Jaipur, and the company plans to cover entire Rajasthan by the end of 2019.
