“This advantageous location in the USA’s well-developed agricultural South-East enables us to strategically grow on the market for natural and sustainable food ingredients,” said Heinz-Jürgen Bertram, chief executive officer, Symrise AG.
“With the new site in Georgia, we show that we consistently implement our investment program. For example, only a couple of weeks ago, also in the USA, we have opened a plant for cosmetic ingredients in Charleston, South Carolina,” he added.
“The expansion of our capacities is and continues to be an important growth factor. We are strengthening our competitiveness for the traditionally largest market in our industry,” Bertram said.
“In addition, we are strategically developing our backwards integration, focussing on agriculturally-produced raw materials. By working closely with our farmers, we are ensuring high product quality and deliverability,” he added.
The plant will manufacture products for the business units Food Ingredients, Symrise Flavor and Pet Food. The company’s customers use these natural ingredients for example in culinary applications as well as in premium pet food. It aims to continue its growth in the US market for natural food ingredients and wants to successively expand the site in Georgia until 2020.
Natural ingredients match consumers’ tastes globally
Natural and nutritionally valuable product solutions play worldwide an increasingly important role, as consumers pay more attention to a conscious diet. This applies to North American as well as global consumers and their desire for natural ingredients.
Many food ingredient suppliers and farmers are located in Georgia. The state belongs to the dynamic growing economic regions in the country. Symrise, therefore, built the new plant for the production of natural food ingredients specifically in this environment on its 40-hectare site.
The workforce currently comprises 50 employees, and will be further increased to 100 employees with future expansion of the plant.
Numerous representatives from politics and business accepted the invitation of Bertram. Together with the company’s management team, the participants gave the starting signal for the successful launch of the production.
Focussed on the future
Symrise has many decades of experience in the manufacturing of natural products from a sustainable supply chain. High sstandards of product safety and quality assurance have been achieved during this time. With this comprehensive expertise, the company also efficiently and sustainably shapes the product flows of the new plant. The plant meets the latest technical standards of production of natural food ingredients.
