Bonduelle Fresh Americas, formerly Ready Pac Foods, and a wholly-owned subsidiary of Bonduelle (BON.PA), today announced it is launching Bonduelle Fresh Picked™ salads in Canada. Each salad comes with leafy greens, seasoned meats, dressings and a variety of toppings such as cheese, veggies or crumbled bacon.
Currently, Bonduelle Fresh Americas holds more than a 70 percent share of the US$526mm single-serve salad market in the United States, the company says. As Canadian consumers are looking for healthier, convenient meal options, Bonduelle is aiming to significantly grow the existing CAD$24mm market for single-serve salads. Bonduelle Fresh Americas said the meal solutions are created specifically for Canadian consumers’ tastes, with proteins like chicken, turkey, ham and cheese.
“Our commitment to understanding and meeting consumer needs and demands puts us in a unique position to excel when it comes to product innovation,” said Mary Thompson, Bonduelle Fresh Americas CEO. “Canadian consumers want more high-protein food options and Bonduelle Fresh Picked™ salads will make healthier meal solutions with complete proteins attainable for all.”
“The acquisition of Ready Pac Foods in the U.S. in 2017 has not only strengthened Bonduelle as a leader in the plant-based foods industry and the fresh category, but also its ability to efficiently reach more customers and consumers around the world,” said Daniel Vielfaure, Bonduelle Group Deputy CEO. “This expansion into Canada affirms the company’s ambition to be the world leader in well-living through plant-based foods.”
Bonduelle Fresh Picked™ said their salads are high in protein, clean label and with no artificial flavors. The ready-to-eat bowls come with all the fixings separated – with the idea that everything stays fresh until consumers are ready to enjoy.
Furthermore, Bonduelle Fresh Picked™ salads use the Fresh Air Seal™, which the company says is a healthier, natural approach to keep fresh food fresher longer, extending the shelf life without preservatives.
Bonduelle Fresh Picked™ salads are available in five varieties: Caesar Salad with Chicken and Bacon, Greek Inspired with Chicken, Cobb Salad with Turkey and Bacon, Chef Inspired with Turkey and Ham, and Santa Fe Style. Consumers can find them now in the produce aisle of Loblaw stores – Loblaws, Zehrs, Provigo, Maxi & Cie and others – in Quebec and Ontario provinces, as well as in the Maritimes.
