Luckin coffee was recently exposed to a total loss of 857 million yuan in the first nine months of this year. Regarding this, the official reply of Luckin coffee said: "It is our established strategy to quickly occupy the market through subsidies, and the loss is in line with our expectations."
Luckin coffee said that the brand has been widely recognized by customers through the selection of good coffee beans and coffee machines, as well as the world's top matching suppliers. So far, in less than a year, 12 million consumers have sold more than 85 million cups. Luckin coffee said that the next step will be to take different ways to subsidize users at different times, in order to provide customers with high quality coffee on the basis of high performance and convenience.
Previously, the online exposure of Luckin coffee B Round Financing Business Plan showed that the first nine months of Luckin coffe sales revenue is 375 million yuan, gross profit is negative 433 million yuan, net loss of 857 million yuan.
By the end of November, Luckin coffee has completed more than 1700 stores in 21 cities throughout the country. According to its opening plan, by the end of this year, Luckin coffee will open 2,000 stores in the country. Starbucks, which entered China in 1999, took nearly 20 years to open more than 3,600 stores in China. According to Luckin coffee’s plan, we still need to burn money for a long time in the future to earn market. The company expects revenue of 763 million yuan in 2018 and 18.5 billion yuan in 2021, 24 times this year.
