For the fifth consecutive year, Olives from Spain targeted India for promotional campaigns, which included participating at the HT Palate Fest, a three-day event which concluded in New Delhi recently.
Spanish olives, marinated with Indian spices and condiments, were offered to taste. They were presented in three different marinades: black olives in a local dill and ghondoraj nimbu dressing, green olives in a garlic chutney, and queen-sized green olives stuffed with red pepper in a spicy peanut pickle recipe.
At the stand, visitors could read about the process that olives undergo from the moment they are collected by hand from the tree, till they become table olives ready to marinade or to cook with.
Visitor were also given the chance to picture themselves imagining they are in Andalusia, the region in Southern Spain, which is the largest producer of table olives.
At the Demo Zone, chef Saransh Goila also shared his culinary skills and knowledge with his two masterclasses. He made a vegan-friendly green olive and portobello mushroom with cauliflower cous-cous in his first masterclass, and jackfruit biryani with black and green Spanish olives in his second.
Since 2007, Olives from Spain has targeted other potential markets too. India was then identified as a country where consumption is steadily increasing.
To continue with this positive trend, this campaign is focussed on presenting ideas to integrate olives into the Indian diet and highlight its potential as a low-calorie and nutritive snack that can be adapted to different palates with many different possible marinades using Indian and Mediterranean spices. It also focussed on sharing the nutritional benefits and importance of olives in the Mediterranean diet.
Spain is the world leader in table olive production. It exports olives to over 120 countries. The main markets for Spanish olives are the United States, Italy, Germany and France.
