The Danes have started the year with the good intention of eating healthier. The trend is clear to see in the Føtex supermarket chain. They have bought twice as many cucumbers and carrots than usual. Avocados are also not being left behind.
Organic vegetables are also popular with consumers. This national trend is being further reinforced at Føtex. This chain has implemented the so-called Føtæsk concept. Here, discounts are being offered on a large number of products.