US-based snack manufacturer The Good Crisp Company has closed a financing round from CircleUp Growth Partners, a leading venture fund for early-stage consumer brands.
Encouraged by growing consumer demand for simpler, cleaner ingredients, The Good Crisp Company intends to enter the $8bn potato chip market with its line of stacked chips.
These crisps are certified gluten and GMO-free and do not contain artificial flavours or colours.
The funding will be used to boost the team, brand awareness and expand distribution.
Since it began distributing its products across the US in January 2017, The Good Crisp Company has been expanding its distribution network. It intends to quadruple its sales in 2019.
Currently, The Good Crisp’s snacks are available at several retail chains including Whole Foods Market, Sprouts, Wegmans and Albertsons-Safeway.
Its complete line of snacks includes Original, BBQ and Sour Cream & Onion, which will become available at Walmart locations across the country from next month.
The Good Crisp Company CEO Matt Parry said: “2018 was a remarkable year for The Good Crisp Company.
“We have always focused on developing great tasting snacks for kids and adults, and we’re extremely proud to have never sacrificed on quality and ingredients. Our growth over the past year and this new partnership with CircleUp Growth Partners underscores how strongly The Good Crisp is resonating with consumers.”
CircleUp Growth Partners makes use of its technology asset, Helio, to identify innovative brands.
CircleUp Growth partner Patrick Robinson said: “The Good Crisp Company’s strong growth within the category immediately jumped out in Helio and as we dug in more closely, we identified their commitment to clean, high-quality ingredients as a key driver of success.
“By listening to changing consumer tastes and providing a fundamentally better-for-you option to an everyday favourite, The Good Crisp Company truly stands out.”
Set up in 2012, CircleUp is based in San Francisco and has the backing of Union Square Ventures, GV, Canaan Partners and QED Advisors.
