On January 24, Cai Fangliang, president of Feihe Dairy Industry, said at the conference of strategic results that Feihe Dairy Company had achieved its revenue target of 10 billion yuan 53 days ahead of schedule in 2018 and in 2019 target is 15 billion yuan.
It is understood that the revenue of Feihe Dairy Industry in 2018 was 11.5 billion yuan, and the tax revenue alone amounted to 2.5 billion yuan. Cai Fangliang said that Feihe Dairy Company's revenue target of 10 billion yuan ahead of schedule is the result of adhering to the whole industry chain model, establishing the standard system of fresh milk powder and formulating the strategy of "more suitable for Chinese baby's physique". Xingfeifan, as the first breast-milk style infant formula launched by Feihe, achieved 100% of the full score standard in the fourth quarter of 2018. It will also carry out clinical double certification in Canada and China in 2019.
Leng Youbin, chairman of Feihe Dairy Industry, previously disclosed that Feihe is the first domestic infant milk powder brand to break through 200 million sales in Beijing market. In 2019, Feihe will focus on breaking through Guangzhou market. Domestic first and second-tier markets will be the key nodes for the development of Feihe. At the same time, Feihe Canadian factory is expected to start production by the end of 2019, and the milk powder will be mainly sold to local Chinese, rather than domestic sales.
