Starbucks has introduced a new initiative called Starbucks Barista Pride, where baristas from each Starbucks store will feature a beverage unique to their store, conceptualised and created by themselves. With 134 outlets in operation across India, the chain will simultaneously offer 134 crafted, customised and personalised beverages until the end of February 2019, delivering on its Third Place experience and strengthening its commitment to innovation.
The wide range of unique beverages includes Turkish Espresso Praline (available at the Chapel Road store in Mumbai), Chai White Chocolate Mocha (available at the Vega Mall store in Bengaluru) and Winter Chocolate Cream (available at the DLF Hub store in Delhi).
“Starbucks is committed to delivering an unparalleled, unique experience for every customer,” said Veetika Deoras, head, marketing, category, digital and loyalty, Tata Starbucks Pvt Ltd.
“We are delighted to introduce Starbucks Barista Pride, a new coffee forward initiative which highlights the exemplary coffee skills of our Starbucks baristas and brings to our customers a wide range of artisanal beverages,” she added.
“At Starbucks, we believe in celebrating each customer’s individual coffee preference and profile. For us, each cup of coffee is unique and especially suited to the coffee palette of our customer. With a deep understanding of coffee, our Starbucks baristas personalize each cup to perfection,” Deoras said.
She added, “We are humbled to lead specialty coffee in India, and initiatives like Starbucks Barista Pride are a tribute to our customers and reflect Starbucks’ 47-year legacy of sourcing, roasting and serving world’s top Arabica coffee,” he added.
