The World Wide Fund for Nature (WWF) has endorsed a guide to help companies reduce their plastic waste and replace the product with more sustainable materials.
The report 'No to plastic in Nature: A practical guide for a business commitment' focuses on the strategy called "Organization for impact", explains the sustainable solutions company McKinsey in a press release.
In this stage, companies must prepare for success through "strategic alignment and intense, but selective collaboration with stakeholders and other organizations."
The second point focuses on reducing the amount of virgin plastic used and increasing collection and recovery rates to help "reduce waste in a large scale."
Moreover, the guide advises organizations to study consumer purchasing and waste elimination habits to "reduce the chances that their products will contribute to pollution."
By focusing on the desired behavior of consumers, companies can contribute to make it "easy and advantageous for them to opt for the right behavior."
The guide also recommends making an "additional effort" to obtain "high quality" recycled content, with investments in technology and with partnerships to increase the supply of reused plastic.
With all these recommendations, organizations will make "more significant" contributions, as they'll be taking into account the collection, recovery and construction of "fully closed" circuit systems.
The WWF recalled that plastic pollution is an "exceptionally complex" problem that threatens the future of the planet, and although this material does not belong to nature, "its presence is overwhelming and causes an adverse environmental, economic and social impact" in ecosystems around the world.
"The responsibility for the plastic crisis is shared," said the NGO, which believes that "the actions of companies can help influence consumers," although a "united and ambitious approach" on plastic pollution will be necessary in the coming years.
