More than 23,000 tweets over the last six months have mentioned mixing Sprite and lemonade, piquing the interest of the Sprite team.
Coca-Cola Freestyle – which lets fans creatively mix and match beverages and flavors – once again had a hand in fueling the Sprite innovation pipeline. The next-gen fountain dispenser inspired the 2017 launch of Sprite Cherry and Sprite Cherry Zero when data showed thirsty restaurant and retail guests were adding a shot of cherry flavor to their beloved lemon-lime sparkling drink. Similar insights pointed to an affinity for fusing Sprite and lemonade.
From Sprite Cranberry to Sprite Tropical Mix, the brand has consistently quenched fans’ thirst for variety with uniquely refreshing twists. Creative flavors have fueled the Sprite trademark, which has delivered five consecutive years of revenue growth.
Sprite Lymonade, which is made with 1% juice, is the brand’s first foray outside traditional sparkling soft drinks.
Sprite’s clean, lemon-lime profile pairs naturally with a range of tastes and provides a great base for creative customization, explained Hughes, who said the team developed and trialed more than 20 flavors before Lymonade bubbled up to the top.
Sprite Lymonade is available nationwide in 20-ounce PET bottles.
