Mars Incorporated is taking a majority stake in German nutrition business foodspring to build a targeted nutrition business and pioneer personalised nutrition products.
foodspring will remain a standalone business led by its founders within Mars Edge and will continue to operate out of its Berlin headquarters.
Mars Edge, a new business within Mars founded in 2017, is dedicated to human health and wellness through targeted nutrition.
The business is using a ‘buy, build, partner’ strategy to drive business growth and the addition of foodspring to its portfolio strengthens its purpose to contribute to better lives through nutrition.
Founded in 2013, foodspring is a premium brand that offers on-trend, evidence-based and data-driven products for consumers with needs around sports performance, healthy living and shape.
Its portfolio includes protein shakes, supplements, snacks & bars, muesli & porridge, smart cooking solutions and a range of beverages.
“When we started Mars Edge, we set out to connect the food you want with the nutrition you need. Over the past six years, foodspring has been at the forefront of doing just that. Its targeted nutrition business has a distinctive position and loyal consumer base in Europe,” said Jean-Christophe Flatin, President of Mars Edge.
“We share the same vision to improve the way people live through nutrition and together we will use foodspring’s expertise across digital know-how, branding and food innovation to build one of the leading platforms in this space.
“The depth of knowledge on consumer needs brought by foodspring is a great asset and will help us to pioneer the emerging space of personalised nutrition.”
