The company said the launch has unlocked the potential for recyclable paper packaging to be widely used in the confectionery industry.
Up until now, high-speed production of shelf-stable snacks was only achieved using plastic films and laminates.
Now paper can be used at large scale while guaranteeing product quality and freshness over the entire shelf life.
The wrapper is widely recycled in the countries where it will be available, the company said.
The paper comes from sustainable sources certified by the Forest Stewardship Council (FSC) and The Program for the Endorsement of Forest Certification.
Patrice Bula, Head of Strategic Business Units, Marketing and Sales at Nestlé, said: “Our YES! bars are made with wholesome ingredients that celebrate and care for Nature’s diversity.
“We are now relaunching them carefully wrapped in paper, making the packaging easy to recycle and avoiding plastic waste.”
With the new paper wrapper and a wider range of flavours, YES! is now being launched in more countries.
It will now be available in Austria, Belgium, the Czech Republic, France, Germany, Ireland, Luxemburg, Malta, the Netherlands, Portugal, Slovakia, Spain, and the UK.
Nestlé said that more countries in Europe and beyond will “follow soon”.
