Sweeteners player Layn has launched a new proprietary variety of monk fruit that the company says can naturally produce 20 percent more mogrosides. These sweet components typically found in monk fruit are used as key ingredients in sugar reduction. The increase in mogrosides significantly decreases the land, water and resources required to produce monk fruit, benefiting farmers and offering a stamp of sustainability approval. Coined Super V Fruit, the new launch represents a major step in improving and securing the end-to-end monk fruit supply chain, naturally and without the use of genetically modified organisms (GMOs).
This advance in Layn’s fruit propagation program highlights sustainability values, and the breakthrough follows years of investment. Furthermore, it demonstrates the strength of the company’s strategic agriculture innovation programs.
The monk fruit harvest season takes place from October through to December in Guilin, Southern China. This year, for the first time ever, Layn’s farmers will be harvesting the Super V Fruit resulting from Layn’s investment in natural breeding programs. Commercial-scale volumes of Super V Fruit will be processed in the company’s cutting-edge extraction facility.
Since its founding in 1995, Layn has been a pioneer in plant-based sweeteners, including stevia and monk fruit with a consistent track record of innovation, scale and business partnerships. Moreover, Layn is known for its sustainable farming eco-system offering full traceability, as well as the world’s largest and most advanced, high-potency, plant-based sweetener manufacturing capacity.
In 2018, Layn and Firmenich signed a major distributor agreement to accelerate their commercial successes in the area of sugar reduction. Advancing in taste and sugar reduction, this agreement gave Firmenich exclusive access to the widest range of natural sweeteners and taste modulation extracts in the industry.
“With its scale, full vertical integration, cutting-edge innovation, as well as its traceable and sustainable supply chain, Layn is a key strategic partner for Firmenich,” says Emmanuel Butstraen, President, Flavor Division at Firmenich.
“This game-changing advance in monk fruit agronomy will enable our customers to shape natural and healthier products for their consumers,” he affirms.
