Kroger, the biggest grocery retailer in the US has partnered with urban farming network, Infarm, to offer in-store modular living produce farms.
Believed to be the first-of-its-kind in the US, the partnership will provide consumers with access to “fresh, affordable and delicious food”.
The living produce farms will launch this month at two of the fifteen stores planned at QFC – a Kroger banner – at locations in Bellevue and Kirkland, Washington.
Using hydroponic technology, the produce will grow on site at the participating QFC stores, removing the need for extended transportation and storage and producing a more eco-conscious product.
“Our partnership with Infarm allows us to innovate by combining ground-breaking in-store farming technology with our passion for fresh, local produce and ecological sourcing,” said Suzy Monford, Kroger’s Group Vice President of Fresh.
“Kroger is excited to be first to market and offer the best of the season, and we’re proud to lead the US on this journey.”
