Italian coffee giant, Lavazza, is to open its first roasting and packing plant in the United States.
The new plant is an expansion of the Lavazza Professional facility in West Chester, Pennsylvania, which will integrate existing and new capabilities for Lavazza to produce roasted and ground coffee in the US, adding 1,000 square meters to the 18,000 square meter facility.
Strategically the new plant will create the possibility to increase the business, to be more reactive in the US market, and increase customer satisfaction.
“North America continues to be a strategic growth market for Lavazza Group and opening this facility in the United States will sharpen our competitive edge,” said Davide Riboni, President & CEO BU Americas for Lavazza.
“We will more efficiently service our current customers and offer incentives to attract new ones.”
Until now, all Lavazza roasted and ground coffee for the US market was sourced from Italy, positioning the new plant to reduce Lavazza’s carbon footprint through reduced shipping, in line with the Group’s “Roadmap to zero” that aims to completely neutralize the Group’s carbon footprint by the end of 2030.
The West Chester facility is a LEED Gold site, is zero landfill, and the first site in the Lavazza Group to achieve ISO 45001 certification. In the expansion, Lavazza will maintain the same environmental standards and history at the site.
Construction is now underway at the site, which is slated to open in October 2021.
