Finnish dairy company, Valio, is spinning off the business operations of its plant-based Valio Oddlygood products to Oddlygood Global Ltd.
The company aims to accelerate growth by creating a network of partners. These partners could be distributors in markets where Valio doesn’t have its own network. This would give Valio Oddlygood products a faster track to various target markets.
The spin-off also enables the core team to have the best possible focus on business development.
Valio’s Tuomas Salusjärvi, Executive Vice President, Growth Businesses and R&D, said: “People are increasingly interested in plant-based products, and changing global consumer trends are behind this.
“We see a lot of opportunities for Valio in the strongly growing market for plant-based products in Finland and abroad.
“Oddlygood Global Ltd is a launch that aligns with our new strategy aiming to expand Valio’s international business.
“We will now pursue this growth increasingly stronger with Oddlygood Global Ltd and international partners.”
Oddlygood Global will be led by CEO Niko Vuorenmaa, previously SVP, Valio Food business unit.
Reetta Tikanmäki, previously Valio’s Category Manager, is appointed Chief Operational Officer.
Petteri Leskinen, previously Valio’s SVP, Business Development, will head finance as Chief Financial Officer. A total of 6 individuals forming the business line will transfer to the company.
