"I put some in my mouth and spit it straight back out! I didn't like the taste at all!" Shemede, 29, said with a laugh, perched on a dugout canoe gliding past rubbish and weed-choked banks.
Across
A decade of soaring growth is trickling down in sub-Saharan
These days Shemede's sister,
There are other changes. Families in Makoko now occasionally swap traditional dinners such as cow-tongue pepper soup for noodles, residents say.
With ageing and patchy infrastructure creaking under booming economies, companies have turned to innovative ways to reach untapped markets. In
With barely one in 10 roads paved, largely rural Cameroon is on course to overtake Ireland as one of the largest guzzlers of Guinness. A large proportion of the millions the brewer rakes in across the continent comes from places such as Mbiribwa.
Nestled in rainforest-clad hills, the hamlet's 50-odd inhabitants have no access to electricity or pipe-borne water but "even kids know the Guinness slogan", said Zebulon Gwei, the owner of Mbiribwa's lone corrugated iron-roofed bar.
Pushing a two-wheeled handcart, he treks nine miles to the nearest depot twice weekly to buy stocks. "It is the rainy season now and our only road is so deplorable that no vehicle or motorbike can make it here. In fact, vehicles hardly come even in the dry season," he added. "But my bar is the only place where people can obtain Guinness and I cannot disappoint them."
Villagers routinely use the dark stout to "reinforce" their palm wine, a milky sap tapped from palm trees. "It gives palm wine a unique taste and colour," said Henry Wepnje, a regular at Gwei's shack.
Even when infrastructure is more developed, there are hurdles on a continent where informal traders make up the bulk of commerce. To reach them, Nestlé has turned to foot soldiers such as Wendy Masiza in
A school dropout from a high-crime township in
"It takes me four, five weeks before a spaza owner trusts me enough to let me enter their shop," Masiza said, as a shopkeeper served a customer through a tiny chute in a heavily barred front window. "Nobody uses computers or anything like that here. You just have to know in your head what people want to buy."
As soon as she makes sales of more than £150, she heads out of the neighbourhood to deposit the money for safekeeping.
"Crime is a reality here," she said with a shrug.
Employing dozens of these unconventional mobile salespeople has helped Nestlé more than double the number of outlets selling its products within a year. Meanwhile, nearly half its £6.5bn profits last year came from emerging markets, with
But big-name companies have faced criticism for their aggressive marketing strategies in developing countries. For years, Nestlé faced years of boycotts over the way it marketed formula milk.
Some critics also accuse the multinationals of stifling local industry, although business in much of
Nevertheless, behind the continent's growing prosperity, cocoa farmer Kouakou Kouame and millions like him remain mired in crushing poverty. Toiling in fields in
"I have heard cocoa beans are used to make a kind of food young children love. People say the taste is sweet," the 25-year-old said, standing in an orchard full of yellow cocoa pods.