The new products include Stubb's Sweet Heat, which is a combination of molasses and brown sugar with a touch of chipotle. Sweet Heat will roll out in March 2012.
In addition, Stubb's Injectable Marinades come in two varieties, Texas Butter and Chipotle Butter. The line is rolling out nationally throughout 2012.
The company has also has reformulated its line of spice rubs to bring a smoky, barbecue twist to the product. New flavors, including Bar-B-Q Rub, Pork Rub, Beef Rub, Chicken Rub and Steak Rub, will be available in stores beginning in May.
According to the company, all Stubb's products use only pure cane sugar and molasses for sweetness and contain no high fructose corn syrup.
Stubb's president and CEO Matt Gase said the new products reflect Stubb's commitment to great tasting, all-natural barbeque.