In what’s believed to be a world first, Aiborne Honey has unveiled a new tool which allows consumers to look up specific details about its honey.
The New Zealand brand has launched TraceMe, a QR code which gives consumers access to information on the honey’s pollen percentage, colour, conductivity, glucose levels, whether or not it’s been heat damaged, and where it was harvested.
“This technology allows us to be completely transparent,” said Peter Bray, Airborne Honey managing director. “We are giving customers and retailers everything they need to identify their honey – whether it is manuka, clover or any other honey in the range - as being true to variety, undamaged and traceable. The “traceable” feature will also make it easier for consumers and importers overseas to identify counterfeit honey, something that continues to be a problem internationally.”
Users just need to scan the QR code on the honey label with their smartphone and enter the honey’s batch number into the TraceMe section on the Airborne Honey website.
TraceMe’s launch follows The New Zealand Ministry of Primary Industries’ release of an Interim Labelling Guide for Manuka Honey last month, which list the information recommended to print on honey labels including pollen presence, HMF (a measure of heat damage) colour and conductivity.
