The segment-wise trend analysis showed that quality seeking remained the leading trend in artisanal ice cream, while fun and enjoyment and changing lifestages have influenced more in the impulse and take-home ice cream segments respectively.
The survey observed that the undergraduates contributed to 45% value share by education level in 2011, while affluent people contributed to 42% of the share by wealth groups during the year.
With more than 40% of the market share in value terms, take-home ice cream led the overall market in 2011, while the remaining two segments were pegged at a similar value share.
Take-home ice cream maintained its lead in volume terms as well with over 47% share in the overall ice cream market of China.
The report also provides the volume of share by the organized retail in the ice cream market and highlights the retailer-switching analysis for the second half of 2011.
