Dannon Oikos Greek yogurt was the top-selling new food or beverage in 2012 with $283.8 million in year-one sales across supermarkets, drug stores, mass marketers (including Walmart), club and dollar channels, and military commissaries, according to IRI’s New Product Pacesetters list, released here Wednesday at the 2013 IRI Summit.
The top 10 new revenue generators reflect a blurring of structured eating occasions and a predilection for mini meals, Susan Viamari, editor of IRI’s Times & Trends report, told SN.
“Consumers aren’t just eating traditional breakfast, lunch and dinner with snacks in the middle. Traditional snacks now serve as small meals throughout the day,” she said.
The trend is reflected in the grab-and-go convenience of single-serve coffee pods, frozen pouches and other portable packaging.
“Convenient packaging is absolutely huge,” Viamari said.
Indeed, Starbucks K-Cups was the second most popular food or beverage introduction with $198.9 million in year-one sales. Innovations like Orville Redenbacher's Pop Up Bowl and Daily's Frozen Cocktail Pouches, also made the list.
1. Dannon Oikos Greek yogurt, $283.8 million
2. Starbucks K-Cups, $198.9 million
3. Bud Light Platinum triple-filtered beer, $162.2 million
4. TruMoo flavored milk, $158.3 million
5. Breyers Blasts! ice cream, $147.3 million
6. Mio flavor enhancer, $127.6 million
7. Sparkling Ice flavored sparkling water, $122.7 million
8. Nature Valley Protein Bars, $95.7 million
9. Orville Redenbacher's Pop Up Bowl popcorn, $92.1 million
10. Daily's Frozen Cocktail Pouches, $89.2 million
While convenience is key with consumables, proactive wellness and professional results for less, are trends on the nonfood side of the business, noted Viamari.
After its prescription-to-OTC conversion, Allegra allergy medicine was by far the best-selling new nonfood of 2012, with $342.6 million in year-one sales.
