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Current Position:Home » News » Processed Foods » Savory Snacks » Topic

United Biscuits increases pack size of snack brands

Zoom in font  Zoom out font Published: 2012-05-25  Origin: FBR
Core Tip: United Biscuits (UBUK), a leading manufacturer of biscuits, snacks and cakes in the UK, has announced that it will be adding 25% extra weight to its range of handypacks to offer consumers greater value for money and drive sales for retailers.
The extra weight will be included in brands such as Hula Hoops, Skips, NikNaks, Disco's and Wheat Crunchies.

The new handypacks including the 25% extra weight will feature an on-pack flash communicating the larger pack size to give greater visibility for the range on shelf. They will have a suggested retail price of £0.49.

UBUK Bagged snacks marketing director George Johnston said that price and value for money continue to play a crucial part in consumers' purchasing decisions and remains a key focus for the snacking category.

"With almost 16 billion snacking occasions and 650 million of those out of home snacking occasions, there is a massive opportunity for retailers to grow their sales by offering consumers greater value for money by stocking up on this new range of handypack snacks with 25% extra weight," Johnston added.
 
 
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