The company produces McCain Pizza Fingers Cheese & Tomato for retail trade as well as pizza products made for the foodservice market at a facility in Cayton in Scarborough. McCain said it will convert production in Cayton from baking and topping pizzas to baking potatoes.
"Despite best endeavours to grow our pizza business over recent years, we continue to experience declining volumes and demand in an increasingly competitive market place," said McCain manufacturing director Allan Bridges. "As a result of this trend, the in-house manufacture of pizza is no longer financially viable and as such we propose, subject to consultation, to withdraw from in-house pizza production."
Bridges said the decision to shift production at the site to McCain's recently introduced ready baked jacket potatoes was the result of "strong demand" for the product."Demand for our new ready baked jacket potatoes is growing, so we want to move quickly and seize the opportunities that presents for growth," he said. McCain already produces ready-baked jacket potatoes at one facility in the West Midlands.