Among the segments, personal space and time continued its influence in nuts & seeds, pretzels, and processed snacks. Indulgence had influenced Americans to eat meat snacks and potato chips, while fun and enjoyment has shown impact over ethnic/traditional snacks and popcorn segments.
In 2011, US savory snacks market has experienced increased consumption of potato chips and processed snacks. Both these segments, together, have captured a share of up to 55% of total market value, with potato chips leading the others.
Similar lead was noticed by potato chips followed by processed snacks even in volume terms, the survey revealed. These two segments have captured around 29% and 28% respectively.
Canadean observed a moderate spread of the share by age groups in the US. Older consumers, however, have shown edge over others with about 21% of value share during the year.
In 2011, the rural dwellers have held a significant share of more than 31% in the urban dominated US market.
Undergraduate Americans have been observed to be holding the major share in the year in value terms with more than 26%, followed by those with higher education at 21.5%.
From wealth perspective, US consumers having moderate income consumed more savory snacks, accounting for close to 30% share, followed by affluent group at about 27%.
Americans, having more than seven hours of leisure time per day and those having only 1-3 hours of leisure time were able to spare personal space to consume savory snacks during 2011, accounting for 37% and 22% respectively.
Private label brands made a significant penetration into the US savory snacks market, across all the segments in 2011. Ethnic/traditional snacks have shown a penetration of as much as 15%.
The report also offers survey-tracked retailer shares by volume by category along with the retailer switching analysis during the second half of the year under review.
