The savory snacks market in China is completely concentrated in the urban areas with the urban consumers contributing 98.6% of the market share in 2011. The consumption is marginally more among men than women.
In 2011, consumers in the age group of 35-44 years have contributed the maximum market value of 20%, followed by the 25-34 years group at 18.4%.
Based on education, the undergraduates in the country were the leading savory snacks consumers with a market value of 47.6%.
When categorized on the Chinese wealth groups, the market is dominated by the affluent consumers with 44.8% and then by those with moderate income at 20%, the survey noted.
The Chinese consumers have shown a clear preference to branded snack food as compared to private label products during the year, though a notable penetration by private labels was witnessed.
Potato chips are the most savored snack, with a market value of 61% and volume of 63%, followed by processed snacks with a value of 18% and volume of 20%.
Nuts & seeds contributed 14% market value while its volume is only 3.8%. Ethnic and traditional snacks had a market volume of 10% but contributed only 4.7% of the total market value.
The report also provides details on retailer volume share of organized retail, and profiles of end-consumers of savory snacks by retailer used.
