The savory snacks market in Spain is led by the affluent group, but is not influenced by the incomes of consumers, says a report by Canadean – Food.
The report 'Consumer Trends in the Savory Snacks Market in Spain, 2011', finds that the affluent section held over 55% stake in the market but is followed far next by the 'hard pressed' group with 16.3%. The highly affluent consumers held only 7.4%.
Individuals aged above 55 were the biggest group of consumers with 24.3%, followed by pre-mid-lifers aged 35 - 44 with 16.6%; tweens & early teens held the least at 8%.
The male-female share was equal while the urban-rural percentage was 88-12.
When gauged on the basis of education, those at higher education level formed a major part with 32% while the least were the pre-primary section with 3%.
Consumers having more than seven hours of leisure time held 39.5% of the market while those with less than an hour formed only 5%.
Indulgence has been the dominant trend to influence the Spanish consumers, at 53%, followed by changing age structures at 27%.
Among the various categories of the market, potato chips held the largest market value of 36%, followed by nuts & seeds 20%, processed snacks 15%, meat snacks 12%, popcorn 9%, ethnic/traditional snacks 6% and pretzels 2%.
Branded products held more than 70% of share in all the categories except in ethnic/traditional snacks and popcorn, where the private labels held 73% and 71% respectively.
