Coca-Cola has already invested more than $2 billion in India since it re-entered the country in 1993. Ready-to-drink beverages have much growth potential in India as the country has registered unit case volume growth in India for the past 23 quarters.
“India is a strategic growth market for The Coca-Cola Co., ranking among our top 10 markets in volume globally and as the largest market in the Eurasia and Africa Group,” said Atul Singh, president and c.e.o. of Coca-Cola India and Southwest Asia. “Our India business has been growing at a robust rate over the last five years, and our goal is to continue this momentum. The country’s demographics, economic and social parameters are all huge drivers of growth, and we have to ensure that we continue to grow our offerings to be the non-alcoholic, ready-to-drink beverage company of choice for local consumers.”
