However, Red Bull strategy and planning manager Gavin Lissimore reportedly told The Grocer that "own label and value brands have a role to play", but should not preferred to more mainstream, profitable products.
The publication cites market analysis from Symphony IRI citing the budget beverages (such as Polish brand N-Gine, pictured) as the main reason why energy drinks are seeing 10.1% UK volume growth in the 52 weeks to June 9, and suggested that some branded suppliers were running scared.
