Perfetti Van Melle India (PVMI), the confectionery company, has launched a new product - Alpenliebe Juzt Jelly. The product comes in the shape of a strawberry and is a sweet, succulent and plump fruit chew, made with real strawberry pulp.
The new launch is targeted to reinforce the brand’s ‘irresistibility proposition.’ Priced at Re 1, the brand is currently available only in the southern market.
Commenting on brand ambassador Kajol’s association with the product, Nikhil Sharma, director, marketing, Perfetti Van Melle India, said, “Kajol is loved for her energetic & vivacious personality. She comes across as infectiously mischievous & blessed with a bubbly enthusiasm that is contagious. Her association with the Alpenliebe brand has been cemented over the last few years where she has essayed a number of interesting roles centered on greed, all of whom have been loved by our consumers. With the launch of Alpenliebe Juzt Jelly which as a format is full of fun, it was only fair that this commercial too had the same effervescent protagonist.”
