ter entering the market, Maltesers Teasers has been voted Product of the Year 2014.With Product of the Year backed by votes from over 12,000 households, this endorsement is proven to drive product trial, awareness and sales.
Produced in Mars Chocolate’s birthplace of Slough, Maltesers Teasers became number one in the Top 10 Chocolate singles just 12 weeks after its launch .
It was the first permanent new line to be produced from Mars Chocolate’s £6 million state-of-the-art Research and Development facility, that was launched in Autumn 2012.
Maltesers Teasers is testament to the continued innovation coming out of Mars Chocolate and the company’s ongoing commitment to research and development.
Tony Lorman, Retail Excellence Director, Mars Chocolate UK, said:
“We’re extremely proud that Maltesers Teasers has won Product of the Year 2014.
“The award highlights the strength of the Maltesers brand in both ball and bar format, and our commitment to investing in new product development.”
Celebrating 76 years since it was first produced in the UK, Maltesers has become an iconic British brand and remains the best-selling bitesize product in the UK.
Teasers had a great first year, and will have been further supported by a £2m media plan by the end of 2014.
