Richard Lloyd, chief executive of consumer watchdog Which?, also welcomed the plan."Which? has long been campaigning for supermarkets to improve nutritional information on packaging, so this is a positive step from Tesco," he said.
“With obesity levels on the increase it's more important than ever that people know what's in their food so they can make an informed choice. Which? wants all food retailers and manufacturers to include traffic lights on food packaging."
Healthy choices
Tesco boss Philip Clarke said the retailer had decided to introduce the labelling plan in response to requests from their customers: “We always listen to our customers and they have told us that by combining our popular GDA labels with traffic light colour coding we can make it even easier for them to make informed and healthy choices about the food they buy.
“We know customers are looking for a consistent approach, and intend to work with government, health bodies, other retailers and manufacturers to deliver this as soon as possible.”
Peter Hollins, BHF chief executive, said: “The British Heart Foundation, the nation’s heart charity, congratulates Tesco on this decision. This action by the UK’s largest supermarket will help millions of busy shoppers to make healthier eating choices and could have a real impact on people’s diets.”
