ping to drive incremental sales of healthier snacks amongst adults with the re-launch of Velvet Crunch, its ‘better for you’ alternative to crisps.Healthier Snacks is worth £145m and is the fastest growing bagged snacks segment +9.1%.
Velvet Crunch is placed to accelerate growth by tapping into the often unmet needs of adults who want “real snacking pleasure”, whilst following a healthy, balanced diet and lifestyle.
As part of the re-launch the brand is introducing New Velvet Crunch Gourmet Bites, a gourmet snack range that’s low in salt, has 87 calories per pack and contains 60% less fat than standard potato crisps.
The air popped cassava bites are available in three flavours; Thai Chilli & Aromatic Sweet Basil, Mature Cheddar & Onion and Salt & Rich Balsamic Vinegar.
Velvet Crunch contains no MSG, artificial colours or flavours.
Research carried out by the brand shows that some consumers are disappointed by the current choice of snacks in the market because few offer both ‘taste’ and ‘health’.
With this insight Velvet Crunch has identified a consumer need and appetite for healthier crisps that are enjoyable, rich in flavour and without artificial additives.
New Velvet Crunch Gourmet Bites have been specifically developed to meet this consumer need and sales opportunity.
Matt Collins, Trading Controller Convenience at KP Snacks, said:
“Our Velvet Crunch brand is a must stock for retailers as it offers a fantastic incremental sales opportunity in the growing healthier snacks segment of the market.
“The newly re-launched brand meets the demand of adults who want healthy snack options with ‘real snacking pleasure’ without compromising on taste.
“Retailers who stock up on the new Velvet Crunch Gourmet Bites range and maximise visibility in store can expect to grow their healthier snacks sales.”
New Velvet Crunch Gourmet Bites will be rolled out nationwide this July priced £0.59p per 20g pack supported by wholesale promotions and a national PR campaign.
