“We’ve taken all the tasty ingredients you would find in a peach cobbler to create our newest flavor,” said Ricky Dickson, vice-president of sales and marketing for Blue Bell. “There are peaches in every bit just like a homemade cobbler. Anyone who has eaten our Peaches and Homemade Vanilla Ice Cream knows we don’t short you on peaches. The pie crust pieces, along with the cinnamon and brown sugar are what gives this flavor its distinct cobbler taste.”
The product will be available in September for a suggested retail price of $6.89 per half-gallon.