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Campbell expands V8 line

Zoom in font  Zoom out font Published: 2012-08-31  Origin: foodbusinessnews  Views: 69
Core Tip: Campbell Soup Co. is expanding its line of V8 100% vegetable juices with Hint of Lime and Hint of Black Pepper varieties.
Campbell Soup Co. is expanding its line of V8 100% vegetable juices with Hint of Lime and Hint of Black Pepper varieties.

These are the first new flavors added since 2003 and are designed to help fulfill consumer’s desire for more bold flavors.

“Our fans have told us how passionate they are about the big, bright flavor of V8 100% vegetable juice,” said Mike Barkley, vice-president and general manager of V8 Beverages. “With new ‘Hint Of’ varieties, we’re giving people even more reasons to love their favorite juice by building on what makes V8 special with accents of black pepper and lime.”

The suggested retail price is $2.99 for a 46-oz bottle.

 
 
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