, the family-owned frozen potato brand, is set for further UK expansion, with new listings in Waitrose, Ocado, and Booths, and the launch of the brand into Wholefoods Market.The new retailer listings demonstrate the continuous demand for wholesome and tasty convenience products in the frozen food category and the growing success of the brand.
The new listings see Bannisters’ Farm four Ready Baked Potatoes stocked in Waitrose.
Ocado will be listing eight new Bannisters’ Farm skus in addition to the four Ready Baked Potatoes and the Potato Skins (Cheese & Bacon) already stocked; the new listings will include Farmer’s Roasting Potatoes, Potato Crush, Littl’uns, Potato Skins (Cheese & Roasted Onion and Cheese & Jalapeno) and Fully Loaded Jackets (Mature Cheddar Cheese, Cheese & Beans and Broccoli & Cauliflower).
Bannisters’ Farm Potato Skins (Cheese & Bacon) will also now be available in Booths, and Bannisters’ Farm Farmer’s Roasting Potatoes, Filled Baked Potato Halves (Mature Cheddar), Potato Skins (Cheese & Bacon and Cheese & Jalapeno), and Fully Loaded Jackets (Mature Cheddar Cheese and Broccoli & Cauliflower Cheese) have now been listed in Wholefoods.
Always made with British potatoes, Bannisters’ Farm offers consumers a convenient snack or meal accompaniment that is either microwaveable or ovenable and ready in minutes.
The Bannisters’ Farm brand has been growing year on year since it launched in Morrisons in 2007 with the brand’s signature product, four Ready Baked Jacket Potatoes.
Bannisters’ Farm’s growth last year was ahead of the overall frozen potato category growth.
In addition, the recent Kantar data shows that over the last 12 months 83% of the brand’s growth has been incremental to the frozen potato category.
Zoe Bannister, Commercial Director, said:
“We are delighted to see the brand go from strength to strength with these significant new listings.
“Our Bannisters’ Farm mission is to produce the tastiest baked potatoes on the market and our aim has always been to produce good wholesome food that fits in with the requirements of busy modern life.”
The Bannisters’ Farm brand was launched in September 2007, with the first retail listing for Ready Baked Potatoes in the frozen potato category.
Since Rob and Hilary Bannister founded their company in 1985, the farming family business has continued to innovate and develop new products in the frozen food category.
The Bannisters’ Farm brand includes a range of frozen potato products with an emphasis on the best quality of ingredients, British produce and delicious recipes which are true to their traditional farming values.
The products meet the demands of the time poor consumer in an ever-increasing pace of life.
