Sainsbury's tropical fruit buyer Finbar Cartlidge said the company is looking at new ways to grow more fruit on home soil which is a good thing for British farmers.
"We anticipate this local launch of British kiwiberries to come as a great addition of fresh quality produce available in store," Cartlidge added.
British Kiwiberries will be available at select stores in Hereford and the South West from 1 September. They will be priced £2.75 for a pack of 125g.
Sainsbury's currently is conducting trials to offer a variety of grapes this season including Cotton Candy - a white grape with the flavour of candy floss, and Strawberry Grape - a small red grape with strawberry flavours, and the Sophia - a white seedless grape with a strong Muscat flavour.
Sainsbury's said that by 2020, it aims to double sales of British food and source all key raw materials and commodities sustainably to an independent standard.
