Mr Kipling, the cake brand owned by UK-based food company Premier Foods, has introduced its Chequers cake range, which has been specifically designed for lunchboxes and general snacking.
The Chequers range features two varieties - chocolate and strawberry, which have the style of the brand's mini Battenberg. The products have been made without marzipan, to attract both older and younger consumers.
Premier Foods brand director Michelle Wilde said that by introducing a modern alternative to traditional favourites, the company catering for a new audience, a move which can boost sales for retailers.
The Chequers range products come in packs of five, and are available in cases of 12 with a MRRP of £1.59, reported Bakeryinfo.co.uk.
In August 2012, the company launched a box of four Chocolate Mini Classics under the Mr Kipling brand, which are filled with chocolate butter cream and feature icing sugar.
