Velcro Industries has announced that it is working to integrate its new PRESS-LOK closure technology into new package designs of Lundberg Family Farms’ organic and Eco-Farmed rice lines, to help ensure a more secure customer experience.
Lundberg Family Farms worked with manufacturer, PEEL Plastics Products, a leader in product and process innovation, to convert their existing lay-down packaging to a flat-bottom stand up pouch containing Velcro Industries' PRESS-LOK closure.
Lundberg Family, a manufacturer of rice products, noted that the new rice package standing upright on the shelf will give the company brand presence and consistency in shelf-sets, and also deliver address the needs of the consumer.
The VELCRO Brand PRESS-LOK closure system is a proprietary hook-to-hook technology, which features an easy alignment that allows the hooks to engage without precise line-up, securing closure with great burst strength to maintain the package integrity.
Lundberg's product with new packaging will be available at natural food stores and supermarkets nationwide beginning in the fall of 2012.
