According to a study by Scarborough Research, Samuel Adams enthusiasts are more likely to support Mitt Romney on November 6, and they are also more likely to vote. In contrast, Heineken drinkers are more likely to vote Democratic, but their voter turnout tends to be low.
Data from 200,000 interviews with Americans over the age of 18 gathered by the New York-based market research company showed strong correlations between a drinker's choice of beer and his or her party affiliation and level of participation in the political process.
On the other side of the aisle were Coors Light, Miller Lite, Labatt Blue, with Samuel Adams reigning as the most Republican of all brews.
It is important to note that the Samuel Adams brewery is located just a few miles away from the Republican's hopeful's campaign headquarters, raising the possibility that Romney's staffers are skewing the sample.
Many beer brands fell somewhere in the middle, among them Miller High Life, Bud Light, Natural Light and Fosters. Those who favored these beverages tended to be nonpartisan and also not likely to partake in elections.
As far as voter turnout, Molson drinkers were the most likely to show up at the polls among Democrats. For Republicans, Amstel Light and Sam Adams Light were nearly even.
Bud Light drinkers don't have any particular political allegiance, but Romney’s and President Obama’s campaign staffers will be wasting their breath trying to sway this group: They tend to stay home on Election Day.
Those who like to indulge in Miller High Life are also nonpartisan and they tend to vote less than most other beer drinkers. However, their turnout is slightly higher than that of Bud Light drinkers.
Budweiser drinkers skew further toward Democrats than Bud Light drinkers, but they both vote at a low rate.
National Journal pointed out that the Mexican beer Dos Equis, which found itself in hot water after its famed silver-haired spokesman, ‘The Most Interesting Man in the World’ Jonathan Goldsmith, hosted a fundraiser for Obama, is actually one of the most bipartisan brews.
Heineken USA, which imports the brew, was forced to apologize for Goldsmith’s foray into politics after some Dos Equis fans slammed the partisan move on Facebook.
