Breakfast cereal in China: Snap, crackle… and flop
Published: 2012-10-05 Origin: bakeryandsnacks.com Authour: Kacey Culliney Views:
29
Core Tip: Western breakfast brands don’t often work in China. They need manipulating to appeal to very different tastes, packaging and format preferences and, of course, another language.
[ News search ]
[ ]
[ Notify friends ]
[ Print ]
[ Close ]