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Current Position:Home » News » Processed Foods » Bakery & Cereals » Topic

Breakfast cereal in China: Snap, crackle… and flop

Zoom in font  Zoom out font Published: 2012-10-05  Origin: bakeryandsnacks.com  Authour: Kacey Culliney  Views: 29
Core Tip: Western breakfast brands don’t often work in China. They need manipulating to appeal to very different tastes, packaging and format preferences and, of course, another language.
 
 
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