aunch of Kingsmill Great White – a category first soft white loaf with as much fibre as wholemeal – Kingsmill has introduced the first variation of this product with its new Kingsmill Great White rolls, to help drive growth in the rolls sector.In just three months Kingsmill Great White already holds an eight per cent unit share of the 800g standard white bread sector.
This latest NPD affirms Allied Bakeries’ position as a leading supplier of UK bakery products.
Rolls are an opportunity for retailers to drive trial, increase incremental sales and secure repeat purchase, particularly during the summer BBQ season.
Kingsmill are available in price-marked packs including:
• Kingsmill Great White Rolls – available in an eight-pack
• Kingsmill Wholemeal Rolls – the six-pack is the number one six-pack wholemeal brand in impulse; also available as an eight-pack
• Kingsmill 50/50 Rolls – the six-pack is the number one six-pack healthier white brand in impulse; also available as an eight-pack
• Kingsmill Soft White Rolls – the six-pack is the number two six-pack white rolls in impulse; also available as an eight-pack
