Payne is seeing increased interest from manufacturers looking to integrate promotions within their pack design.
The high colour graphics and sophisticated gravure print of Payne’s wide width message tape are designed to ensure maximum impact and enhance the product’s overall appearance as it appears to be an integral part of the pack design.
The colourful design possibilities also boost on-shelf presence and influence the decision making of buyers at the point of purchase.
Wide-width message tapes can be applied on their own or integrate successfully with Payne’s extensive range of printed tear tapes for no-knife easy opening of the pack.
These opening tear tapes also provide additional communication opportunities with the ability to print messages or codes to drive online or SMS promotions.
Recently, Payne’s wide width message tapes were used in the consumer goods market in the US to support a promotional campaign on pack.
The fast growing brand’s marketing team wanted to get a high impact message across the distribution chain as quickly as possible to accelerate sales.
To change the packaging would have been costly and time-consuming, but adding the wide-width message tape to the outside of an existing pack meant they could quickly run a fixed-term promotion without needing a redesign.
