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McCain Foods Wants To Achieve European Prominence

Zoom in font  Zoom out font Published: 2014-08-29  Origin: esmmagazine  Views: 145
Core Tip: McCain Foods, the world's largest producer of French fries, wishes to become the most popular brand of its kind in Europe.
McCaMcCain Foodsin Foods, the world's largest producer of French fries, wishes to become the most popular brand of its kind in Europe.

In order to make a substantial impact on the European market, the Canadian producer of frozen food revamped its logo and style of advertising; the highly recognisable black rectangle has been replaced with an image of a sun-kissed field.

Its new slogan in France is "McCain: le plus gourmand des réseaux social", or "McCain: the tastiest choice for social networking". The potato in its new advertisment is used as a vehicle for intergenerational social integration.

A massive publicity campaign was initiated in France two days ago, which visually portrays this heart-warming theme.

 
 
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