The investment, which is backed by the United Nations, is designed to reduce pressure on natural resources, pollution and greenhouse gas emissions. The cash will also support initiatives to improve water systems.
"This partnership is a historic example of a public-private partnership where we, as market leaders, invest in supporting and sustaining the environment in which we operate," said Isaac Sheps, Carlsberg’s senior vice-president for Eastern Europe and Baltika Breweries’ president.
The cash injection will also boost Carlsberg’s commitment to sustainable agriculture, Sheps said.
