nd Hands, has created ‘Movie Unlocker,’ which utilises the latest Bluetooth beacon technology to allow users to unlock movies online with the swipe of a bottle.Aleksandr Semenov, chief executive of Heads and Hands, says: “We were aware of a current campaign being carried out in Russia by Grolsch that allows consumers to enter promotional codes found on its bottles in to its partners’ websites. This enables people to access a movie for free. We liked this idea, but thought we could make the process a whole lot easier. So, we developed this new ‘one-touch’ technology for the bottles in order to facilitate the transaction in a single step.”
Using radio signals, the beer bottle and the device it is brought in to close proximity with, are able to identify one another. The beer bottle transmits a signal from the beacon located under the bottle top to the appliance you wish to watch the movie on. In order to prevent a premature activation when the bottle is capped, a special sticker blocks the radio frequency from being identified by the device.
When the bottle is opened, the beacon is activated and sends a signal to a server with a previously registered serial number. If there is a match between this and a number in the database, the server confirms a successful connection. This verification process then allows a user to unlock their chosen movie.
The St Petersburg technology company’s product will be compatible with any device equipped with next-generation Bluetooth beacon connectivity.
Aleksandr Semenov concludes: “You will never need a credit card to pay for a movie again. It’s so amazingly simple, I still can’t believe I’ve done it. Who knows, maybe we’ll target the pizza market next with this technology!”
