Think Spirits, a New South Wales-based premium spirits and liqueur distributor, is all set to distribute Casa Cuervo’s three tequila brands in Australia.
In Australia, the Jose Cuervo Group will roll out 1800 Tequila, Gran Centenario Tequila and Agavero Tequila Liqueur brands.
Tough Think Spirits is hired to distribute the selected tequila brands of Casa Cuervo. Diageo Australia will continue to handle the sales, marketing and distribution activities of Jose Cuervo's premium tequila brands such as Especial Reposado, Especial Silver, Tradicional Reposado, Reserva Platino and Reserva de la Familia and Cuervo Margarita Mix 1L, reported The Shout.
Jose Cuervo Group Asia Pacific regional director Ian Strachan told the website that Think Spirits has got proven track record of distributing premium spirits and liqueurs in Australia and backs them to drive volume growth for the three premium brands.
"At the same time, we maintain a strong and positive relationship with Diageo Australia who will retain responsibility for our core range of Jose Cuervo brands," Strachan added.
