Premier Brands has signed an exclusive marketing and distribution agreement with Xymbiot to develop and execute a branding and marketing plan for its Zimbi juice drinks.
Available in Acai Raspberry, Apple Yumberry, Pomegranate Punch, Tropical Wolfberry and Orange-Pina Camu Camu flavors, Zimbi drinks are loaded with super-fruits, anti-oxidants and vitamins, and are low in sugar and calories.
Zimbi 'super alien' juice drinks are packaged in an aerodynamic plastic bottle shaped like a rocket.
Justin Yarro of Xymbiot said that they are excited to have Premier Brands at this early stage to help build Zimbi brand and bring additional packaging ideas to market.
Premier Brands president Jorge Olson said: "Designing a marketing and branding strategy around the added-value of this delicious and healthier children's beverage will hopefully make consumers, especially children, more mindful to recycle rather than simply to discard the bottle into the trash."
Premier Brands is a consumer goods incubator in the business of creating, acquiring and marketing consumer packaged goods, primarily beverages and nutritional supplements, and selling them into supermarkets, pharmacies and convenience stores.
