Extend Nutrition, an American brand, has teamed up with HealthKart.com to enter the Indian market with its range of food products that are meant to help control diabetes and avoid blood pressure swings.
HealthKart.com will be the exclusive authorised online partner in Extend Nutrition's venture into the Indian e-healthcare arena.
Speaking about the development, Prashant Tandon, MD & co-founder, HealthKart.com, said, "India is known to be world's diabetes capital. With e-health scene rapidly catching up here, I am sure this partnership will be prolific in many ways."
According to the Indian Council of Medical Research, nearly 150 million people in India have either diabetes or pre-diabetes, and that number is steadily on the rise. By 2030, over 400 million Indians will be impacted by the disease.
The 12-year-old Extend Nutrition is known worldwide for diabetes nutrition. Kevin Dalrymple, president, Extend Nutrition, said, "HealthKart.com provides us a unique home delivery distribution model that allows our products to reach millions of people in India that struggle with diabetes and blood sugar management every day.
Dr Francine Kaufman, MD, former president, American Diabetes Association, and a leading endocrinologist, is the inventor behind Extend Nutrition's science-based products. According to a press release, Dr Kaufman's products give patients a clear benefit compared to other commonly available snacks which metabolise over a period of 1-2 hours.
Fast-acting carbohydrates spike blood sugar levels, causing the body to over respond with insulin in order to utilise the blood sugar; after blood sugar drops, it can leave you craving for more unhealthy food. Unlike those less healthy foods, Extend Nutrition products metabolise slowly, resulting in stable energy for 6 hours during daytime and for up to 9 hours during nighttime. This also reduces blood sugar swings to help keeping cravings and fatigue at bay.
The product range includes bars, shakes, drizzles and savory crisps. They are an exciting substitute to all indulgent snacking options. They are available in flavours such as chocolate delight, peanut delight, apple cinnamon delight, mixed berry delight, honey BBQ, and white cheddar.
