Premier Brands has signed a marketing and distribution agreement to market and distribute People Water, a Pleasant Grove, Utah-based bottled water company.
Premier Brands is a consumer goods incubator in the business of creating, acquiring and marketing consumer packaged goods, primarily beverages and nutritional supplements.
The bottled water brand is 100% naturally spring fed and fluoride free with a pH balanced 7.2 or higher naturally from the spring, claims People Water.
People Water operations director Bryant Bishop said: "We are thrilled to have Premier Brands on our team to build our brand nationally as we believe our 'drop for drop' initiative to help give to people in need in other countries a source of clean water is unlike any other initiative coming from a non-charitable business."
Premier Brands currently owns the products of ZizZazz brand that includes ZizZazz Energy Powder, ZizZazz Extreme Fitness Formula and KidZazz kids vitamins.